You bought a Jeep? Fo' realsies?
The current ad for Jeep playing in Australia baffles me. It features a woman telling a man (presumably her husband or at least long term partner) that she has bought a Jeep. He responds by saying "You bought a Jeep?". She responds that that is indeed the case. She has bought a Jeep. He asks the question again. She again responds in the affirmative. He smiles. The ad ends.
I don't know much about Jeeps as a product. I seem to remember they were the car of choice in MASH episodes. Whatever. I guess the point they are making is that Jeeps are a manly car and have steering wheels, gear sticks or seat belts that a woman might find difficult to handle. Or some thing.
So I guess that's the meaning the viewer is meant to have in their mind - that even though Jeeps are manly cars a very cool and progressive type of woman might also desire to own this car and she will gain her husband's (or long term partner's) approval by doing so. (I don't think the ad is trying to suggest they have 'femmed' the Jeep up to make it more appealing to women- maybe with a fluffy pink steering wheel cover?)
This is what the ad is meant to convey. What is actually created in my mind when the ad plays is - "You bought a Jeep?" And then the unspoken question - "Why the fuck would you buy a Jeep?" And the ad never goes on to answer that question.
I think it comes down to delivery. Instead of saying "You bought a Jeep?" (which draws attention to the insulting premise of the ad) the line is delivered as "You bought a Jeep?" which sounds like it's the Jeep that is the slightly unbelievable thing rather than the person who bought it.
This advertising campaign leads me to conclude that I will not buy a Jeep for two reasons.
1) I don't know why the fuck I would buy a Jeep.
2) I couldn't stand all the idiots chanting "You bought a Jeep?" at me any time I mentioned my purchase.
Cheers for now. Bek.
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ReplyDeleteWhen it became obvious that the United States was eventually going to become involved in the war raging in Europe, the U.S. Army contacted 135 companies asking for working prototypes of a four-wheel-drive reconnaissance car. Only two companies responded to the request, The American Bantam Car Company and Willys-Overland. The Army had set what seemed like an impossible deadline of 49 days to supply a working prototype. Willys asked for more time but were refused. The bankrupt American Bantam Car Company had no engineering staff left on the payroll and solicited Karl Probst, a talented freelance designer from Detroit. After turning down Bantam's initial request, Probst responded to an Army request and commenced work, initially without salary, on July 17, 1940.
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DeleteThe advert is certainly hilarious..two people arguing about why someone would buy a jeep even though will understand just how hilarious jeeps can be, its rather funny but great.
ReplyDeletebestop
can't stand this stupid ad
ReplyDeleteI'm sure many people hesitate to ask the question when someone says "I need to get to the bank". Thus far I have seen the above mentioned catchphrase have the same following. Granted it is by the idiots you refer to, but they are the life blood of the Australian consuming public aren't they? It typifies the success of the campaign.
ReplyDeleteWithout it, phrases like: "a hard earned thirst needs a big cold beer", "not happy Jan" and thinking about what type of beverage you would serve when drinking with a man named Duncan; would be meaningless and uninspiring.
It's funny that you saw the ad this way when the thing that bothered me the most was that she wouldn't talk to him about it beforehand. They are obviously in a committed relationship, and I don't personally know any body, man or woman, who wouldn't go over it with their partner first? It's a CAR.
ReplyDeleteYou bought EGGS? Yes, dear, I bought eggs.
These self important and pretentious ads are a circle jerk between insulated advertising experts.
ReplyDeleteThey think they can create a buzz around these over-priced rickety box cars.
They push the idea that people have discovered inner peace, adventure, nature and or success because they bought a fuel guzzling piece of crap.
Everybody else thinks these ads are dumb.
When a child says 'My mum bought a jeep' in the school-ground, he should get punched in the arm by the kid whos mum is in prison.
You bought a jeep ?
ReplyDeleteYes I bought a Jeep.
I was thinking, since I had a spare 30 grand, I would buy a Jeep and park it at Aldi, so when people are backing out, they can't see past it.
Now all I need to do is get a license, even though I am a woman and will never be able to drive properly.
Nice stuff dear. I like it Chevrolet Replacement Radiators & Hummer Replacement Radiators
ReplyDelete