If you believed the ads I would be permanently dressed in freshly laundered clothes in shades of pastel and beige. My 'messy' house would have (clean) laundry thrown on to rumpled beds and half a dozen (non broken) toys strewn around an otherwise immaculate living room. When things went wrong I would be comically frustrated - I would throw my hands up in the air and blow my fringe out of my eyes with a big ol' sigh. I would listen to Adele and watch Packed to the Rafters.
The truth is that I am dressed in clothes that range between 'was fairly fresh yesterday' and 'doesn't smell too funky after a quick spray of deodorant'. My living room is a breeding ground, not only for stupid plastic toys that I can't remember buying but also for half eaten pieces of toast, orange rinds and the mysterious, growing 'sticky patch'. When things go wrong I completely lose my shit. I listen to whatever I fancy by link surfing on You Tube. I watch Game of Thrones.
Where are my ads? Where are the ads that speak to my demographic? Am I the only half-arsed 30 some thing in the world? I'm sick of these guilt inducing advertisements about characters living in their perfect little bubble world. It doesn't make me want to buy their product. It makes me intimidated to buy the product.
It's time for advertisers to lower the bar. I don't want to have to aim high to use a product. Give me some thing that meets me where I am.
Don't judge me.
Bek
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