Once upon a time there was an annoying ad. It was for Budget Direct Car Insurance. Although the ad was dull and it featured a woman with a 'French' accent saying 'moolala' as if it were an actual French word, people watched it believing that, like all ads, it would have its time and then be forgotten.
What they didn't know was that this ad was a pregnant ad. It was an ad that was going to crawl inside our television sets and spawn lots of other similar ads even more irritating than itself.
And now there was singing involved. And puns. I've mentioned puns.
Although it seemed there may have been some cracks developing in Michael and Michelle's relationship.
I wonder if she'll tell Michael?
Mmm. Maybe they will be ads from a broken home soon?
When I asked some friends which ad was their least favourite a few spontaneously started singing "boojay boojay" while every one in hearing distance yelled "I hate that ad." For a minute it was like being trapped in the crappiest musical of all time. Or a Glee episode.
I know lots of people who remember these ads but I don't know any one who likes them. I do get it. The song is an ear worm even if it's not enjoyable. The characters are memorable even if they're not interesting. And if there's no such thing as bad press then there's no such thing as a bad, memorable ad. But surely it's better to make an ad that is both memorable and creates positive feelings towards the service or the product?
Cheers. Bek
No comments:
Post a Comment