was not just a person's name but was also some thing a person could do? Too many freaking years is the answer to that. Any way.
It's fair to say puns in advertising don't really grab me. I either miss it totally or it takes me far too long to 'get it' and then I resent the product for making me feel stupid. (Yes I blame the ad.) So it came as a surprise when this promotion
wormed its way into my heart. For the record, it's a recipe promoting Ayam Lite Coconut Milk
and the promo came out at the time of the Australian release of this film -
Ayam Legend (2008, February) Super Food Ideas, 89, 49.
wormed its way into my heart. For the record, it's a recipe promoting Ayam Lite Coconut Milk
and the promo came out at the time of the Australian release of this film -
You get it? It's a pun! And I understood it! And now I have a soft spot in my heart for Ayam products for evaaaaa! I'm not even kidding.
Seriously, I think it works like this - I am Legend was a fairly average Sci Fi/Zombie/Horror flick based on a really good book of the same name and not-at-all similar plot. So the demographic who would get that pun are fairly small - Sci Fi geeks and Will Smith fans. And I got it. I am part of that small community the headline was aimed at and now I will buy Ayam products because I feel that they too are part of my tribe. It's not loyalty to the product (because let's face it, there's bugger all difference between tinned coconut milks) but to the company. And not because they are producers of not-noticeably-worse-than-any-one-else's coconut-milk but because they are people like me. Based on one line in a magazine. Which was not created by them but by some head line writer. Which I know but which makes no difference. Ayam too easily played by half. But there it is.
Cheers for now. Bek
Seriously, I think it works like this - I am Legend was a fairly average Sci Fi/Zombie/Horror flick based on a really good book of the same name and not-at-all similar plot. So the demographic who would get that pun are fairly small - Sci Fi geeks and Will Smith fans. And I got it. I am part of that small community the headline was aimed at and now I will buy Ayam products because I feel that they too are part of my tribe. It's not loyalty to the product (because let's face it, there's bugger all difference between tinned coconut milks) but to the company. And not because they are producers of not-noticeably-worse-than-any-one-else's coconut-milk but because they are people like me. Based on one line in a magazine. Which was not created by them but by some head line writer. Which I know but which makes no difference. Ayam too easily played by half. But there it is.
Cheers for now. Bek
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