Is it a) Organic Yoghurt with a blackberry swirl?
b) Hair dye?
c) Suzanne Grae's new autumn/winter collection?
And the answer is - c.
I hate this type of advertising. I mean what is the point? Could it be lazier? They might as well have just printed "berry coloured clothes on attractive woman" in a square and left it at that for the amount it inspires me to purchase their product.
And it's not just the ad all itself. There was a process behind the creation of the ad. People thought about it. And this was what they came up with.
A group of people who know their product went to a group of people who know advertising and out of what I assume was at least a couple of ideas they all decided to go with the above. Because...? It was Thursday afternoon before a long weekend? I don't know.
Any one want to buy my advertising concepts? I tell you what, I'll give you some for free.
For jewellery. An attractive, Caucasian, brunette woman looks out at the audience her left hand lightly supporting her chin. On her finger is a big ring.
For indoor paint. An attractive, Caucasian, brunette woman looks out at the audience her left hand lightly supporting her chin. The wall behind her is painted in a shade of, I don't know, is berry even a colour all on its own?
And wait for it. This last one is the best!
For chocolate. An attractive, Caucasian, brunette woman looks out at the audience her left hand lightly supporting her chin. On her nose is a dab of chocolate!!! How's that? How's that? Genius is how that was! Because I am that good.
