This is what Val Morgan says about cinema advertising -
This what I say -
I went to the movies last weekend and I sat through half an hour - half a freaking hour - of ads. This was before previews as well. Half.an.hour. And do you know what my favourite one was? Me neither. Because I can't remember any of them. Because after I watched them I sat through a 2 hour film which was more than enough time to forget an ad that I had watched once.
Even if, sitting in the dark with my popcorn, I thought "yes, Diego's House of Taco's does look like a fiesta filled evening of food and frivolity" by the time I get out of the movie I'm going to go back to my standard sushi place because I'm not going to remember the ad.
For what it's worth James Bond was still wearing an Omega watch, every one was drinking Coke and Q had a very cool Scrabble mug. Impressions created by repeated product placement over 2 hours FTW!
